TASH

Branding and visual identity development for Tash Abayas, including the design of the Arabic logotype, motif, and a comprehensive visual identity system. Tash Abayas is a UAE-based abaya brand that celebrates contemporary modest fashion through timeless design and refined craftsmanship. The visual identity was developed to reflect this philosophy, creating a distinctive and cohesive brand presence that embodies the brand's character across every touchpoint.